AI isn’t just a future concept — it’s already transforming everyday work across food and beverage organizations. After the strong response to his first session, Colin Gerson returns to take the next step with us: showing how better prompting leads to better outcomes.

This webinar focuses on real, practical examples of how AI is improving daily workflows across departments. Colin will walk through short, before-and-after scenarios that show how clearer, more structured prompts can speed up tasks like documentation, reporting, customer follow-up, troubleshooting notes, and regulatory summaries.

Rather than teaching theory, this session highlights what actually works — the small changes that make the biggest impact.

 

Key Takeaways:

• Use a clear prompt structure to improve AI outputs for documentation, reports, emails, and summaries.

• Apply simple prompt tweaks to speed up everyday workflows across teams (before vs. after examples).

• Identify immediate use cases where AI can save time and improve consistency in daily work.

Speakers:

 

Colin Gerson

VP of IT, Americas

Festo 

Colin Gerson is Vice President of IT for the Americas at Festo, where he leads all IT functions across eleven business units in nine countries, supporting more than 3,000 users. With over 18 years as a global IT executive and six years as a Principal Consultant at PwC, Colin has built high-performing IT organizations across North and South America and Europe. He is the architect of Festo’s Digital Mindset strategy, advancing initiatives in AI adoption, robotic process automation, ERP transformation, and business process re-engineering. A trusted C-suite advisor, Colin specializes in aligning technology with business growth, helping organizations embrace digitalization as a driver of competitive advantage.