Is Freeze Drying the Right Fit? How to Evaluate Tradeoffs Before You Scale
June 24 @ 11:30 am - 12:30 pm EST
Freeze drying is continuing to attract attention across food production, especially for premium, clean-label, shelf-stable, and high-value products. But the process is not the right fit for every product, facility, or business case.
In this moderated discussion, we’ll help food manufacturers evaluate freeze drying from a practical operator’s perspective. The conversation will focus on how to assess product fit, margin potential, pilot results, throughput expectations, facility readiness, labor needs, and implementation requirements before making a major investment.
Attendees will leave with a practical framework for determining whether freeze drying is worth pursuing, needs more validation, may be better suited for co-manufacturing first, or may not be the right path at this time.
Attendees will learn:
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How to evaluate product fit: We’ll take a look at important criteria, including moisture, ingredient value, desired quality, rehydration needs, shelf-life goals, and market positioning.
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How to pressure-test the business case: We’ll go beyond surface-level assumptions about energy, cost, or market demand.
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What tends to change between pilot testing and production: We’ll cover load consistency, cycle time, handling, repeatability, and throughput.
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Which facility and operational factors matter to get started: We’ll walk you through what to consider, including space, utilities, labor, upstream prep, downstream packaging, sanitation, scheduling, and documentation.
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How to decide whether to move forward, keep validating, use a co-manufacturing bridge, or hit pause: We’ll help you weigh these factors before making a major investment.
Speakers
Matt Graunke
Freeze Dry Sales Executive
Parker Freeze Dry
Matt works directly with food and pet food manufacturers evaluating freeze drying for commercial production. His experience includes pilot testing, system considerations, and helping teams understand how process decisions impact long-term performance, consistency, and scalability. He regularly works with operators navigating the gap between initial interest and real-world implementation.
Lisa Keefe, Moderator
Contributing Editor
Meatingplace
In 20 years of writing about the protein industries, Lisa M. Keefe has gotten up close and personal with every link in the food supply chain although, as a factory geek, processing plants are her favorites. She runs her own b-to-b communications and marketing shop at LisaMKeefe.com, building on her experience as past editor in chief of Meatingplace and its sister publication, Alt-Meat. She pens the Center of My Plate blog on Meatingplace.com, and writes about and speaks regularly to audiences on a wide variety of emerging topics and trends in protein production. She’s passionate about addressing the challenges of feeding the world, now and in the future.
