In today's competitive food production and supply industry, “fresh” has emerged as a crucial factor that strongly appeals to consumers of all ages. But what exactly does “fresh” entail, and how can providing a fresh food experience assist food producers and suppliers in captivating consumers from every generation?

Fresh food and beverage production emphasizes freshly produced or harvested products, with minimal time between production and delivery to ensure high quality. These foods are minimally processed, avoiding extensive processing, preservatives, and artificial additives, and are packed with essential nutrients such as vitamins and minerals that usually degrade over time. They also boast vibrant colors, crisp textures, and natural aromas, signaling their top quality and healthiness.

Freshness is not a passing trend but a fundamental value that resonates with the innate human desire for quality, health, and sustainability. This is how it appeals to different generations:

Baby Boomers: This generation values quality and wholesomeness, often associating fresh food with home-cooked meals and good health. They appreciate transparency and quality assurance.

Generation X: Balancing convenience with quality, Gen X prefers fresh, ready-to-eat meals or ingredients that simplify cooking without sacrificing health benefits.

Millennials: Health-conscious and ethically minded, Millennials seek fresh foods that are organic, non-GMO, and sustainably sourced. They are willing to invest in quality and transparency.

Generation Z: Socially aware and tech-savvy, Gen Z values authenticity and vibrant, Instagram-worthy, healthful, and environmentally friendly meals. They prioritize plant-based and locally sourced options.

To deliver a fresh food experience, focus on local sourcing partnerships, transparency in practices, seasonal offerings, minimal processing, interactive experiences, and sustainable practices. Collaborate with local farms, communicate sourcing details, rotate menus to highlight seasonal produce, prioritize natural flavors, create engaging experiences, and implement sustainable practices to appeal to environmentally conscious consumers.

For food producers and suppliers, the commitment to freshness can significantly enhance brand reputation and consumer trust:

• Building Trust: Consumers trust brands prioritizing fresh, high-quality ingredients, leading to repeat business and positive word-of-mouth.

• Meeting Health Needs: Fresh foods are associated with health and wellness. Addressing health concerns with fresh options fulfills a crucial consumer need across all age groups.

Providing a fresh food experience is a strong strategy for food producers and suppliers who want to attract consumers of all ages. By prioritizing freshness, businesses can establish trust, meet health requirements, and cultivate a sustainable brand image, guaranteeing long-term significance and attractiveness in a competitive market. Freshness is timeless and universally appreciated.

Traceability is a crucial tool in ensuring freshness. It allows consumers to track the journey of their food from farm to table, enhancing transparency and confidence in the product's quality. The FPSA Prepared Foods Council and Packaging Network offer excellent opportunities for members to engage in discussions and initiatives focused on this vital topic, contributing to industry advancements and promoting best practices in maintaining freshness and traceability.

– Elena Sierra, FPSA Director of Networks & Special Projects